A website tracking tool will track, measure, and report on website activity and visitor behavior including traffic, user clicks, and performance (e.g. conversion rate). Tracking tools show you what’s happening on your website so you can learn what is (and isn’t) working and optimize for improved UX and business goals. Find out more in our comprehensive guide to the best website tracking tools to measure traffic, user behavior, and performance: [ Ссылка ]
00:00 Google Analytics
00:49 Hotjar
01:47 Google Optimize
02:21 Google Search Console
02:56 Mixpanel
Here's a cheat sheet of the most popular free website tracking tools we cover in this video:
- Google Analytics: measure website traffic and find your best (and worst) performing pages
- Hotjar: track user behavior and gather product experience insights with heatmaps, session recordings, surveys, and user feedback
- Google Optimize: A/B test page variations to find the best-performing designs
- Google Search Console: measure SEO performance and check for crawling and speed errors
- Mixpanel: monitor product metrics like activation, retention, and churn
