How MamaEarth Destroyed Its Competitors ? | Mamaearth Billion-Dollar Strategy | Business Case Study |
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Video Introduction:
Mamaearth is one of the biggest D2C brands in India. The startup is currently valued at 1.2 billion dollars making it one of the most valued startups in India. Mamaearth was started by Ghazal alagh and Varun Alagh in 2015 when ghazal noticed that her son Agastya was facing issues
while using skin care products. Mamaearth was started as a D2c babycare brand with just 6 products and today the brand is catering more than 200 products in the marketplace. The Journey off Mamaearth has been very exciting from facing trust issues to collaboarating with made safe.
Ghazal alagh proved to become an entrepreneur without any prior business experience, IIt-IIM Degree, or funding. Today Ghazal alagh sits as a judge in the Indian entrepreneurship show Shark Tank judging more than 100's of business. This video is a complete business case study
on Mamaearth, the video covers various business strategies used by Ghazal alagh to turn Mamaearth into a billion-dollar D2C brand in India. This video is a complete business case study on Mamaearth covering various business lessons from Mamaearth's business model
which one can implement in their business.
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Title Contents:
00:00 - Introduction To Mamaearth Business Case Study
00:40 - How Mamaearth was started?
01:47 - 1st Business Strategy of Mamaearth
03:05 - 2nd Business Strategy of Mamaearth
03:49 - 3rd Business Strategy of Mamaearth
05:15 - 4th Business Strategy of Mamaearth
06:04 - 5th Business Strategy of Mamaearth
07:27 - Business Lessons from Mamaearth Business case Study
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