Something special or the same old? When you're granted a wish, what would you choose? This new campaign for Bajaj XCD 135 DTS-Si is a satirical take on the defacto way most of middle India buys a motorcycle ie. ignore the special and opt for the ordinary. By doing so, they dont even realise that theyve missed out on buying a bike could have given them much more than ordinary regular commuters.

Agency: Ogilvy & Mather, Mumbai, India
Client Team: Milind Bade, Sachin Gupta
Creative Team: Abhijit Avasthi, Siddhartha Dutta, Manoj Shetty
Account Management Team: Navin Talreja, Dharam Valia, Aman Sheikh, Rahul Bhambri
Production House: Corcoise Films
Director: Prashant Issar

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