Is there really a straight line between you and the things you want in life? Entrepreneur and educator Luke Burgis goes deep on how understanding mimetic desire can help you better connect the dots between where you are now, and where you want to go. Burgis breaks down the theories behind mimetic desire and the teachings of René Girard, why all of our behaviors are imative, why we desire things we don’t need, and why this all leads to missing out on aspects of life that are far more meaningful and valuable.
Burgis has co-created and led four companies in wellness, consumer products, and technology. He’s currently Entrepreneur-in-Residence and Director of Programs at the Ciocca Center for Principled Entrepreneurship, where he also teaches business at The Catholic University of America. He is also the author of Wanting: The Power of Mimetic Desire in Everyday Life.
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00:00 - Intro
00:37 - Luke's big career change
08:37 - On making money and being miserable
16:03 - On building trust for solid relationships
20:47 - Why we lost (and gained) relationships during COVID
24:14 - Tacit knowledge with trusting others
29:35 - Borrowed vs. earned knowledge
31:48 - Literature to experience human nature
35:09 - Identifying mediators of desire
38:00 - René Girard and Mimetic Desire
41:08 - Accurate vs useful
46:38 - Non-obvious examples of mimetic desire
52:56 - How to create a luxury brand using mimetic desire
58:33 - Social media's impact on mimetic desire
01:01:41 - Is identity mimetic?
01:07:03 - Mimetic desire on attractiveness
01:12:42 - Positive sides of mimetic desire
01:15:23 - Born vs. nurtured desires
01:19:22 - On changing your desires
01:31:30 - The Flywheel of Desire
01:40:12 - On the power of rituals
01:46:02 - On happiness and satisfaction
01:57:53 - How social hierarchies affect human nature
02:02:24 - Why we seek out obstacles for accomplishment
02:05:48 - On happiness and marriage
02:14:38 - The Whole Body Yes and Tacit knowledge
02:16:03 - What success looks like for Luke Burgis
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Like the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.
