*Update* Amazon changed how they manage broad match.
1. Broad Match in Sponsored Brands: Works like we discuss in this video
2. Broad Match for Sponsored Products: Behaves differently: Broad in SP's must include the keyword itself. Meaning, if you bid on broad match "climbing shoes" you can appear for anything with climbing shoes in it, such as "climbing harness and shoes"

You can use Keyword Match Types to better target keywords on Amazon, yet Seller Central hardly supplies any information on the feature. We made this video as a guide to what you should know before you set your match types for your Sponsored Products.

There are 3 Match Types you should be aware of:
- Broad
- Phrase
- Exact

Learn how to use each and what situation you should use them in during this video!

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