This man went from immigrant youth pastor to revolutionizing the Latin music and television industries as a powerhouse executive with NEON16 & NTERTAIN. Ladies and gentlemen, Lex Borrero

0:00 "I want a GRAMMY"
1:14 Ruiz Intro
4:16 Cartier Santos-Dumont Watch
5:51 How Important Is The Story
7:41 Lex Borrero's Story
10:00 Christian Music & Crossover Music Group
13:42 Music Videos in Canada
15:16 The Curiosity of 'What If' & Uplifting Latin Culture
23:16 Sales, Intention & Clarity of Vision
33:12 People Are The Purpose
34:46 Working With Tainy
36:37 La Firma & The Montaners
43:39 Artist Management, Creative & Execution
50:08 What Does It Take To Be A Great Manager in 2024?
53:21 Commissions vs Partnership
1:03:38 Teamwork & Communication
1:10:19 Health & Hobbies
1:16:28 Mentors & Mirrors
1:22:16 3 Book Recommendations
1:23:55 Ruiz Anecdote

My guest on episode 003 of "The Manager's Playbook" Podcast is none other than Lex Borrero. Lex has worked with some of the biggest names in pop and Latin music including Tainy, Bad Bunny, Dua Lipa, J Balvin, Will Smith, Selena Gomez, Benny Blanco, The Montaners Family, Kali Ucis and several other prominent figures.

Lex Borrero is a dynamic force in the entertainment industry, known for his innovative vision and strategic acumen. With a career spanning over two decades, Lex has established himself as a leading figure in talent management, music production, and media entrepreneurship. He is the co-founder of NEON16, a multi-faceted creative company that he established alongside the renowned producer Tainy. Together, they have rapidly transformed NEON16 into a powerhouse in the Latin music scene, launching numerous chart-topping hits and nurturing the careers of top artists. Lex's keen eye for talent, coupled with his relentless drive and industry expertise, complements Tainy's creative prowess, earning them a reputation as transformative leaders who consistently push the boundaries of what's possible in the entertainment world.

Lex is also the co-founder of NTERTAIN STUDIOS (along with Tommy Mottola and Ivan Rodriguez) a Latin Entertainment and media company focusing on the creation, development, and production of premier content across television, film and digital. We bring Latin stories to the forefront by representing the global power and success of Latin celebrities, talent, brands and culture. Some of those properties include LA FIRMA & LOS MONTANER.

Learn from music industry expert Lex Borrero as he discusses why aspiring musicians fail and how to succeed in the music business. From Clear Vision to NEON16, get insider tips on making it in the industry.

Subscribe for more insider stories and industry tips from the people who shape the sound of today.

For consulting inquiries with Mauricio Ruiz, please reach out to contact@themanagersplaybook.co

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Producer: Mauricio Ruiz
Production Manager: Erica Kongvongxay
Cinematographer: Jenny Thach
Lighting: Isaac Crane
Editor: Jenny Thach
Color: Jenny Thach
Audio: Mariana Hutten Czapski
Production Company: 8 Til Faint

#TheManagersPlaybook #MusicBusiness101 #MusicIndustry #TalentManagement #MusicMentorship #LexBorrero #Tainy #Mauricioruiz #musicmanagement #musicbusiness101
#interview #podcast #musicindustrypodcast #latinmusicbusiness

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