Nutella once created a billboard that can talk and also give out compliments.
Nutella found a very interesting problem. Almost everybody loves to hear compliments, but nobody gives them!
So, they created a billboard ad to change this and to also promote their product through it.
This kind of advertising is called interactive advertising, and it helps brands in 2 ways.
- First, it’s more noticeable because you see a crowd around the advertisement and automatically get attracted towards it.
- Second, you remember it for much longer because you are participating in an activity.
We’ll look at one such interesting advertisement every day for the next 17 days, so follow along, and I’ll see you tomorrow!
![](https://i.ytimg.com/vi/gPPQsUV_zxE/maxresdefault.jpg)