Except it's not really a secret. I talk about this ALL. THE. TIME. but I wanted to make a dedicated video on this topic, because despite being one of the most powerful things you can do for your handmade business, and it's one of the most overlooked.
I warn you now though, this is no hack. It will take work and it will take time. And also, a genuine desire to connect with your audience. You can't fake it.
But if you have a small business or shop and you're looking to grow it in a way that's sustainable, viable and future-proof.. then this one's for you.
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