How to Build a Serious Career with Silly Work
While growing up Lauren believed that the secret to building a serious career was simply working harder than everyone else. While hard work is important, it turns out you can also build a serious career by having more fun than everyone else. Join Lauren as she shares how a series of playful passion projects evolved into a thriving career for her as a hand lettering artist: a drunk joke that turned into a book deal at the age of 23, a jab at an ex-boyfriend that led to a popular line of products and so many others.
Lauren is a hand lettering artist with a business brain. Starting out in the advertising industry, she leveraged a few clever passion projects into a thriving hand lettering career creating work for clients like Google, Starbucks, YouTube and TIME Magazine. She is also author of Daily Dishonesty: The Beautiful Little Lies We Tell Ourselves Every Day. She was raised in Los Angeles, studied in New York, and now runs her studio, Hom Sweet Hom, out of Detroit. Lauren’s motto is, and will always be, “Work hard, snack often.”
