Discover the Prada Linea Rossa Spring/Summer 2021 campaign: a reinvention of the brand’s iconic “red line” as the demarcations of spaces designated for sport—universal markers recognized in communities around the world.
Skate parks across the diverse terrains of Los Angeles, USA, and Shanghai, China, are united through these delineations, marking out new territories and spaces for community activity and unity.
The talents in this campaign epitomize excellence - each with a tie to the sport of skating or BMX riding, and the urban topographies that feature in the Prada Linea Rossa campaign: Cai Xu Kun, singer-songwriter and record producer, Briana King, skateboarder, model and community organizer, Rachelle Vinberg, actor and skateboarder, Austin Augie, photographer and award-winning professional BMX rider and Le’Andre Sanders, a talented local skateboarder.

Credits:
Photographed and directed by Martine Syms
Creative Direction by Ferdinando Verderi
Music: ‘Cascara Prada’ by Asma Maroof

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#PradaLineaRossa

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