For Vendep SaaS Camp Day 4 Kyle Poyar (VP Growth at Openview) gets down to specifics on enabling product led growth in an early stage SaaS company. Session is hosted by Vendep Capital's Sami Ahvenniemi. Slides available at [ Ссылка ].

2:50 We're in an end user era
5:03 Examples of end user focus from SaaS companies
10:30 Four steps to product led growth
1) 11:24 Appeal to end users
2) 22:40 Value before paywall
3) 28:27 Customer success before sales
4) 34:12 Measure everything
36:42 User activation & metrics
41:03 Benefit of dedicated growth teams

Q&A
43:03 Can all products benefit from the PLG strategy?
44:50 Is it possible to apply a hybrid strategy based on eg customer segments?
48:28 How to define you're on track to implementing PLG?
53:57 Is there a difference between customer-led growth versus product-led growth?
55:05 Are there some special considerations as an open source company with PLG?

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