The pajarete tradition is popular on ranches in Jalisco, Michoacán and Guanajuato, where many drink it in the morning for energy. 

Many cattle ranchers also produce it for profit, as the market for fresh milk is oversaturated and a liter of pajarete, which uses milk as an ingredient, fetches a higher price. 

A drink made from fresh milk, chocolate, sugar and cane alcohol is coming to be known as the “drink of death” in Jalisco, where 25 people have died and 20 more have been sickened after drinking the concoction, known as pajarete. 

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