What is a clickable email signature?
A clickable email signature is placed at the end of emails, underneath your sign off. It includes information that helps recipients continue their customer journey. Usually, this comes in the form of a visual call to action (CTA) or banner, which plugs content, products, and offers.
What are the benefits of clickable email signatures?
In a nutshell, a clickable email signature is a great marketing tactic.
With one, you can nurture relationships with recipients and guide them from the beginning to the end of the buying cycle.
CTAs do the work for you here. For example:
Say you’re a sales rep for a B2B SaaS company. In your email signature, you’ve decided to include a banner promoting an update to your range of products.
