Streax India has rolled out a music video with an aim to redefine the term sexy as ‘streaxy’.

The film encourages people from all walks of life to own their style and be streaxy.

The film opens up with Shah Rukh Khan grooving to an upbeat song, asking users to be streaxy, irrespective of their style. The lyrics go by 'Raho streaxy' (stay streaxy).

“People have loved SRK for over decades and even today, emulate his style, his songs and his dialogues. ‘Streaxy’ can become the new mantra for SRK lovers across the globe. At Streax, we are energised about our partnership and strive to deliver modern and quality hair solutions that solve consumer challenges in the most effective manner.”

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