Is it possible to eliminate the scourge of ad fraud forever? In this Mobile Monday video, Steve Woolway, Senior Vice President of Business Development at DoubleVerify, talks to InMobi's David Di Angelo about why the answer to that question is a resounding "no."

Video Transcript:

David: "Do we think fraud can ever be completed eliminated? Is that possible?"

Steve: "No."

[Laughing]

David: "Wow, you read my mind again! That's crazy."

Steve: "No, I mean ... that's scary.

No, look, there's a lot of money to potentially be made in fraud. When you look at similar industries, credit cards have been around for decades. There continues to today be credit card fraud. You name other liquid industries where there's a lot of revenue flowing through it, fraud remains.

But, however, over time fraud rates go down. So what I like to think is through efforts like DoubleVerify, through efforts like DoubleVerify collaborating with partners like InMobi, over time we're going to see that fraud rate go down. But it will never get to zero."

David: "Yeah."

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Interested in learning more about this topic? Check out these assets for more insights and knowledge:

- Can Ad Fraud Be Destroyed Once And For All? ([ Ссылка ])

- Why AI Will Forever Change The Way You Think About Ad Fraud ([ Ссылка ])

- A Buyer’s Guide To Choosing An Anti-Fraud Solution ([ Ссылка ])

- InMobi Officially Certified Against Fraud ([ Ссылка ])

- What CMOs Should Look For In A Trustworthy Programmatic Partner ([ Ссылка ])

- The 3 Key Tenets Of Honest Advertising ([ Ссылка ])

- Combating Invalid Traffic With DoubleVerify ([ Ссылка ])

- Demonstrating Trust In Programmatic Advertising (hhttps://www.inmobi.com/blog/2019/05/01/demonstrating-trust-in-programmatic-advertising-data-privacy-and-security)

- Guaranteeing Viewability, Reducing Fraud With DoubleVerify And InMobi ([ Ссылка ] and [ Ссылка ])

- Delivering Brand Safety and Trust in Mobile Advertising ([ Ссылка ])

- 5 Ways InMobi Ensures Trust and Transparency ([ Ссылка ])

- Total Mobile Ad Fraud Prevention: Possible Or Pipe Dream? ([ Ссылка ])

- 6 Common Types Of Mobile Ad Fraud You Need To Know About ([ Ссылка ])

- What Does Transparency In Programmatic Advertising Really Mean? ([ Ссылка ])

- Mobile In-App Advertising And Trust: What You Need To Know ([ Ссылка ])

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