Samsung launches the latest version of its popular Galaxy model, the S5, on Friday.
Luke Mansfield, head of innovation in Europe, gave the BBC's Rory Cellan-Jones a preview of some of the phone's features.
Critically, it feels like there's very little to shout about with the Galaxy S5 -- but perhaps that's no bad thing for a brand that was accused of bringing pointless innovation with last year's model.
Samsung's Galaxy S5 excels at everything that matters -- Android 4.4 KitKat OS; a bright, beautiful display; blistering quad-core processor; and an excellent camera experience. In addition, Samsung's efforts to streamline its own custom interface and reduce pre-installed bloatware pay off.
The GS5 is only a fraction larger than the Galaxy S4: it measures 5.59 inches tall by 2.85 inches wide by 0.32-inch deep, or 142mm by 72.5mm by 8.1mm; and it weighs 5.1 ounces, or 145 grams. Even though the extra hardware makes it a little taller and heavier than the Galaxy S4, I had no problem carting it around. Even outside my ridiculously heavy purse, which is usually home to at least two phones and a jumble of weighty items, the S5 stayed put in the back pocket of my skinny jeans, and stayed wedged in my hand during several-mile jogs. (Full disclosure: I may have also had a death grip on it.)
