Willie G. is not just a brand ambassador for Harley-Davidson, he is an ambassador for biker culture worldwide. The Museum's goal is to "Honor the Rider" and Willie G. is the embodiment of motorcycle riding. Already a pre-2001 member of the Sturgis Motorcycle Museum Hall of Fame, Willie G. was joined by his lovely wife Nancy in the Class of 2010. Just like Sturgis Rally founders Pearl and Pappy Hoel, Willie G. and Nancy have made a long-term, positive impact on the motorcycle community.

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