Ever since Sean Connery stepped into Ian Fleming’s world of secret missions and intrigue as 007 agent James Bond in Dr. No (1962), product placement in Bond films has been a mainstay in the franchise.
The James Bond novels themselves were bursting at the seams with brands: Gordon’s Gin, Bentley, and Moreland Cigarettes, just to name a few.
Brands and Bond are inseparable - the brands Agent 007 uses define him, they establish his style, his character, his taste. But as the franchise got bigger and better, the brands also helped cover the production and marketing budget. These brands have a symbiotic relationship with the suave spy. Audiences associate Bond with the latest gadgets, the nicest cars, and the most impeccable style. Brands help to achieve this - Bond makes the Aston Martin look oh so desirable, and the Aston Martin makes Bond look classy and rich.

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