Designer Sir Abner was inspired by both Desiderius Pongrácz - who dared to be different and revolutionised South African viticulture - and by correspondence art, a populist art movement in which small-scale works were sent through the post. Sir Abner’s design included a code - EOIC 3ULD - which translates to BOLD when folded. The winning ‘Populist’ print, like Pongrácz itself, is a bold statement of originality.
