Today we will be talking about how AI is transforming the beauty industry and providing customers with new ways to discover new beauty products and enhance experience. We list most popular solutions and bonus at the end – totally new very promising discovery for retailers!

First, Virtual try-on AI can enable to try on make-up and hairstyles virtually, allowing to see how different product would look like on them before making a purchase. Companies like Perfect Corp and L’Oreal Modiface are operating in this space for years

Next, Customized and Personalized beauty recommendations based on analyzing your skin. AI technology can analyze customer skin tone, texture, and other factors to provide customized beauty recommendations.
Here are some examples:
FORMEL SKIN offers individualized, high-quality medical treatments online. Patients register online, complete a questionnaire and upload photos of their concerns. A personal doctor will decide on the medical treatment and adjust the treatment monthly in line with patient feedback and results.
Curology, can provide prescription medications custom-formulated for each patient's skin with help of live dermatologist.
Revea, that is using NASA technology, allows to analyze 6 layers of skin through their mobile app!

Nomige - goes a little further than customization. It offers a DNA analysis, because your DNA is a rich source of information, and your DNA does not lie.
You can order DNA kit online, make a swap, send it back and receive a full report on your DNA markers: Firmness, elasticity, Oxidative stress and Hydration & sensitivity – you do it once, its affordable. They can also design products specifically suited for your skin.

As you see, there are numerous tools that assist users in experimenting with skin, makeup, hair colors and style.

And as far as I know, unfortunately, there were currently no relevant tool available to discover new fragrances, which is a highly personal aspect. For the beauty retailers, this lack of availability may negatively impacting conversion rates and user engagement.

Not any more! We have just recently discovered a new interesting AI technology: Oh My Note, that have developed a user-friendly tool that can predict customer preferences and provide recommendations for perfumery products. And this is not only fragrances, but also shampoo, body lotions, anything that include fragrance.

This tool can be easily implemented online and in store.




How it works? Very simple:

You can talk to an iPad in a store or to your laptop online and tell about your personality, emotions, lifestyle, and how you want your perfume to make YOU FEEL.

Next: Select your best scents from the list that will be presented to you on iPad or laptop. This list will include of course more information about the fragrance.

3: Enjoy your perfumes!

You don't need to be a fragrance enthusiast or expert anymore to find the right match.
All you need is to tell your story, and an algorithm can predict your expected smell! How cool is that!

OMN can even match you with the best fragrance creator to design your unique scent. This solution is designed to disrupt the Fragrance experience to be the first P2C 'perfumer to customer' offer.

That’s it for today! I hope you got inspired, and guess what 3 of 6 companies we mentioned here are coming to INNOCOS Berlin [ Ссылка ] and others – to INNOCOS Austin [ Ссылка ]
This is where innovation happened, come join us!
www.innocosevents.com

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