Video ads have a higher click through rate (ctr) than image ads or banner ads. Audio ads are more effective than still ads. Video ads ctr, image ads ctr, and text ads ctr have all been researched. Video ads on Facebook are more effective than image ads on Facebook.
In short, there is a lot of evidence to support the thesis that video ads are the future of advertising.
Brand advertising used to be the domain of broadcast and cable TV, but more and more brand advertising is now online in the digital marketing domain, which is now moving to the more expensive media of video advertising.
Digital video advertisements offer top-tier chances for data gathering, brand exposure, improved targeting, and personalization—advantages that traditional TV advertisements can’t match. Because they let advertisers interact with viewers in a format they want, digital video advertising is the way of the future. From being a minor component of your total digital advertising strategy, video ads now play a crucial part in attracting new clients.
Additionally, according to reports from Amazon and eBay, including a video ad in a product description can boost sales by up to 35%. Video commercials are the future of digital advertising because of their unique potential for advertisers to engage and convert prospects more effectively than traditional picture ads. Let’s look more closely at the unique qualities of video advertising that make them so desirable to marketers.
Video advertising gets more interaction.
Users are drawn to videos because they combine sound and movement. Both of these are crucial for effectively communicating a message and increasing engagement. During a six-month global analysis by MediaMind of more than three billion ad impressions, the following potential was identified:
Online video advertising is 27.4 times more likely to be clicked than ordinary banners, and 12 times more likely than rich media advertisements
Video advertising use motion and music to draw viewers in, whereas picture or text ads rely on wording, punctuation, and visual clues to express the intended tone. The ad format is more effective at getting your story through to the intended audience in a way that is easy for them to understand.
Users will more likely stay interested in video commercials that grab their attention and conclude with a solid call to action.
Research shows that the average user retains 95% of a message when it is watched versus 10% when it is read. Therefore, a video advertisement is likelier to stick in viewers’ minds than an image or text advertisement. Additionally, a user’s positive experience with a video ad boosts their brand connection by 139 percent and their buy intent by 97 percent.
More people click via video advertising.
Video commercials are more effective at engaging audiences and generating clicks than standard banner ads because they tell a better story.
A study by Smaato found that video advertisements in mobile apps have an average CTR of 7.5 times greater than that of display ads. The CTR for Facebook video advertisements is more significant than for picture ads. For their clients, video ads drove up to 20 to 30 percent more clicks than image ads, according to the digital marketing firm ClearPivot.
When Cardinal Digital Marketing conducted an A/B test comparing a video ad and an image ad for a travel and tourism business, they discovered that all other things being equal, video advertising performed better.
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