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Among all the challenges sales reps face day in and day out, closing is often said to be the hardest to manage.

And it’s true—being an effective closer is key to killing it in this industry. But there’s more to closing than most reps think. And there are ways to make closing easier, more effective, and less of a stressful debacle.

Today we’re covering how to stop selling and start closing. It’s just one more invaluable sales skill that, once mastered, will secure your success throughout your entire career.

Now, let’s get real here. For a lot of reps, asking for the sale sucks.

Think about it for a sec—how do you feel about it?

If you’re like nearly forty percent of reps out there, it’s probably the hardest part of your job. The stress, the awkwardness, the potential for weeks of work going down the drain if you’re hit with a “No.”

Ugh.

But the problem is a lot of reps go about this stage all wrong. They try to close on leads at the end of the sales process rather than throughout it. They’re trying to say all the magic words to get their buyer onboard without checking in at each stage of their journey. They’re selling when they should be closing. And closing continuously.

Now don’t worry—if this is all sounding a bit out-there and you aren’t sure what this looks like in practice, I’ve got your back. This blog dives into exactly how to start continuously closing in the real world.

Before we get into the how of continuously closing, let’s first look at the why. Why should you switch up your closing process at all?

Well, there are three reasons in particular. First…

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