The NBDA Retailer Excellence Award (REA) celebrates diversity and excellence in bicycle retail. 2024 Participants were challenged to increase KPI’s, get staff energized, organize events, get riders in the door, ask individual communities for feedback, and get in the news- all focused-on crushing goals and being excellent.

The NBDA is thrilled to celebrate their successes in this virtual event featuring retailer spotlights, sponsor messages and more!

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