The effects of pricing decisions today can end up costing the tube audio and pro music industry in much larger ways down the road. Raising prices is sometimes a choice. We did not raise PrimaLuna prices for 9 years...even after the U.S. Govt put a 25% tariff on them. And I continue to pay that tariff today.

If I really love hi-end audio, I have a responsibility to it, and sometimes that means taking a financial hit.

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