The world’s most international beer’-Heineken, this is how they quoted the company and its product. Heineken was established in 1864 by the Heineken family, Heineken has a long and proud history and heritage as an independent global brewer. Heineken is known to be the leading developer and marketer of premium beer and ciderbrands. They are committed to innovation, a long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business and delivers value for all stakeholders, Heineken has a well-balanced geographic footprint with leadership positions in both developed and developing markets. Led by Heineken® brand, the group has a portfolio of more than 300 international, regional, local and specialty beers and ciders and a presence in over 190 countries.
With over 300 brands and a presence in even the most remote corners of the globe, Heineken is unstoppable. In this riveting growth study, we'll uncover the secret recipe behind Heineken's rise to fame. The Heineken story is a masterclass in market selection, strategy execution, branding, and innovation.
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