Hollywood, Health & Society (HH&S), a program of the USC Annenberg School’s Norman Lear Center, together with the World Bank, held a series of activities at the Morelia Film Festival in October, 2015 to enhance awareness and understanding of the importance of “entertainment education” for behavior change and to strengthen abilities to tell compelling and effective stories.
Entertainment Education? TV and Film Can Be Good for Your Health, presented at Teatro José Rubén Romero, featured panelists from HH&S, the World Bank and Cinépolis Foundation who discussed entertainment education (EE), showcased best practice examples in TV and film and highlighted their own experiences in the creative process as it relates to public health messages in storytelling. Those who attended the presentation learned about other development themes and audience impact from an an international group of writers, producers and filmmakers from Hollywood, Bollywood (India) and Kenya, who demonstrated the power of entertainment to successfully raise awareness and influence behavior.
This video offer a brief travelogue look at the city of Morelia, its culture and some of the HH&S events.
