[00:00:01.150]
So having well-structured content has two main benefits. First, when a person starts reading your content, they can easily digest the content because it's not just a big block of text. They can see a well-organized content in paragraph apps with its headings, with images that help go along with the content. And also, when Google crawls the website, it's able to better index the content and understand the topic of the entire document, but also of each of the paragraphs of the content. So let me show you an example of how a content piece or a blog post can be or should be well structured.

[00:00:38.700]
Let me get myself out of the way here and we're going to move to HubSpot. HubSpot has an amazing blog. So here's an example title photograph. The photograph is related to the topic of the blog post. And then you start reading.

[00:00:53.780]
It has some phrases that are highlighted, it has a call to action, a table of contents. And then you start reading different blocks of paragraphs. But they have their own headings, as you can see. So it's easily digestible, you can easily read through it. And then you see some information, like a big question that needs to be answered.

[00:01:13.050]
There it is, you can easily see it. More paragraphs, another table of contents, and then you start going through more content. As you can see, it's a big article, but by the way that it's structured, it's not hard to read it. You can easily go through it. And even if you have to read it just halfway, it's easy to remember where you have to stop reading, and then you can continue later on.

[00:01:33.130]
So this is an excellent example of a well structured content. And if you want to do it something like this, you can definitely go to Hot Spot or there are other websites that also do it really well. But this is just an example. But the thing is, go through your content, make sure that it's well structured paragraphs headings. Read it yourself, and make sure that it's easy to digest, easy to understand, easy to follow through with the content.

[00:01:56.680]
And that reading it from the start to the end, it's not like a chore. You're actually enjoying it. All right? So go check your content. That's the tip.

[00:02:06.150]
Do it right now. Go check your content. And if you need to make some changes, some improvements to the structure of the document, now it's the time to do it right.

свернуть