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Business Overview: Simplebet turns every moment of every sporting event into a betting opportunity. Automatic. Algorithmic. And for the very first time.

Simplebet is a B2B product development company using machine learning and real-time technology to make every moment of every sporting event a betting opportunity.

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At Applico, we identify untapped, intrinsic assets that give existing enterprises an enormous advantage to spin-out new tech companies. WisdomTree licensed Applico's Platform Insights Data Product to aid in the creation of the PLAT ETF.

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