Zack O'Malley Greenburg, author of 3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise discusses how hip hop moguls, Jay-Z and Diddy, leveraged their fame to create two million-dollar brands.
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Jay-Z And Diddy Made Millions Off 'Cheap Grapes'
![](https://i.ytimg.com/vi/hD2TZTuIKOo/maxresdefault.jpg)