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Should you work on building your personal brand when you work for a corporate one? A recent Twitter spat raised the question for journalists, but it applies to content marketers, too. The answer will be different for each person and brand, says Robert Rose of the Content Marketing Institute. Working it out involves trust and responsibility.

Get Robert’s take in the video, then share your thoughts in the comments.👇

👀 Read more about personal vs. corporate brands: [ Ссылка ]

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