Does an Influencer Need an Agent? Attorney Robert Chelle of Chelle Law discusses.
Does a social media influencer need an agent? What does an agent do for an influencer? They can do a lot. Now, can they do it well? I guess that’s an open question.
The role of an agent is to do two things: one, find sponsorship opportunities for the influencer and bring them to them, and then two, negotiate the terms of the marketing agency contract, the payment, the frequency, and how much the influencer must do. And then they act as a shield between the sponsors and the influencer.
There are plenty of influencers who are more than capable of doing this on their own.
However, I’m not necessarily sure that’s the smartest business strategy.
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Timecodes:
0:00 - Intro
0:16 - What Does an Agent Do for an Influencer?
1:40 - The Downside of Working With an Agent
2:35 - A Percentage Worthy Agent
3:24 - Factors Determining the Industry Value of an Influencer
3:55 - The Need of a Contract
5:00 - Does an Influencer Need an Agent?
6:39 - Got Questions?/ Visit Our Website
Does an Influencer Need an Agent?
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