Julia Hanigsberg, CEO of Holland Bloorview Kids’ Hospital demonstrates how social media is a vital asset for CEOs working in the Healthcare sector, in this introduction to her chapter in The Social CEO.
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The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image.
