LG was about to launch their new entry-level smartphone, the Optimus T, and T-Mobile wanted them to create some simple tutorials for consumers. Enter Pocket Rob. With Rob Riggle as our “host” we sat down with the creative team at Alcone Marketing Group and came up with a concept that would connect with our younger audience and give them the information they need to get started on the Optimus T.

Pocket Rob was born based on the premise that Rob would live inside every phone and be available to help whenever beckoned. We produced a trailer and five tutorials, along with some additional social fodder. These video tutorials shipped on 600k phones. Our work won a Silver ADDY and an Award of Excellence for “Use of Humor” at the 17th Annual Communicator Awards

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