The story behind Bulletproof Coffee
Dave Asprey, CEO and founder of Bulletproof, got the idea for Bulletproof Coffee after a trek in Tibet in 2004. At 18,000 above sea level and -10°F, his energy was plummeting – until he staggered into a guest house and a local handed him a creamy cup of yak butter tea.
The butter-infused drink is a necessity for the people in Tibet, who live and work in such rugged, high altitude terrain. The drink instantly rejuvenated Dave. It was like a flip was switched on in his brain and body.
The biohacker in him wondered why the tea made him feel so good, and he embarked on years of research into why it switched on the lights of focus and energy so quickly. Eventually, Dave substituted tea for mold-free coffee, and yak butter for grass-fed cow’s butter (a tad easier to find than yak butter at your local grocery store). Brain Octane Oil was the final missing piece. Together, those three ingredients gave Dave the abundant energy and effortless mental clarity he felt in that hut in Tibet.
To learn more about the science behind Bulletproof Coffee, check out this post.
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