You might remember Rich's old friend, Tony NoGains. Such a good friend he was. A great listener, just never took Rich's advice. Here's a little mashup of a few of their times hanging out together.

5%ERS FOR LIFE!​

RICH PIANA: THE LEGEND CONTINUES

Rich Piana and 5% Nutrition are synonymous in the sports nutrition world for hardcore performance. In the words of Rich, "5% represents those of us who are willing to give WHATEVER IT TAKES to reach their goals." Rich has been an inspiration to untold millions throughout his career as a bodybuilder and later as a motivational figure. The most recognizable aspect of his lifestyle, living the "5%'ER mentality," became the foundation of his company, 5% Nutrition.

Rather than quit when we lost our leader, we took a page right from the book of Rich Piana, pushing through the pain of his loss to persevere and get reorganized around a future without our living legend. We work each day to develop new products and expand the existing product lineup while staying true to the vision of the future Rich established when he founded the company.

Rich’s legacy will continue to inspire the bodybuilding community for many, many years to come. Every day, we hear new stories of 5%ERS who are inspired by the message, legacy, and lifestyle exhibited by Rich and carried forward by the 5% community at large.

YOU are the ones that define the 5% Family we know, love, and respect. Together, we are the 5%. Take this badge and wear it with PRIDE! Let's show the world which makes up the 5% NATION!

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