Metaphors are an interesting tool used by ad-makers to draw a parallel between two unrelated elements, and Seb Edwards took the ‘big leap’ in this great-scale ad.

We are taken on two enthralling parallel journeys - in one, we witness a tender moment between a man and a woman as they lean in for their first kiss at a cozy café. In the other, we see the same man standing on the terrace of a towering skyscraper, contemplating the edge of the unknown.

Despite the apparent contrast between these two events, they are united by a common theme: courage. It takes immense bravery to take a leap of faith in both love and life, and this ad effectively portrays this through its metaphorical and real-life elements.

At the heart of the ad lies the brand's core message, "Life is a beautiful sport," which encourages individuals to embrace challenges and take risks in order to truly experience the beauty of life. This message is artfully woven into the ad, making it a compelling watch.

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Country: France

Brand: Lacoste

Agency: BETC, Paris
Production Company: Wanda Productions
Director: Seb Edwards
Producer: Patrick Barbier, Romain Cavagnac
Senior Manager, Digital Content: Constance Smith
Executive Creative Director: Remi Babinet
Creative Director: Antonie Choque
Art Director: Damien Bellon, Gabrielle Attia
Copywriter: Damien Bellon, Gabrielle Attia
Agency Producer: David Green
Sound Design: Schmooze
Visual Effects: MPC
Account Handler: Brune Failliot, Mathieu Kuster, Bertille Toledano
Music: Disclosure - “You & Me” ft.
Strategic Planning: Clement Boisseau
Traffic: Michele Bertona
Eliza Doolittle - Flume Remix / Universal Music Publishing

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