It's not an understatement to say that marketing analytics is absolutely critical to the success of online businesses.

In this video, I'll discuss the fundamentals of marketing analytics, which can be used to assess the effectiveness of a campaign.

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00:14- How I began to apply Marketing Analytics
00:50- Two metrics at first glance
01:08- Cost per acquisition
03:16- Multi-touch attribution
03:50- Ways to pinpoint multi-touch attribution
04:24- Defining regression model
04:59- Campaign Attribution
06:10- Measuring Attribution
06:34- Important reminders

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#marketinganalytics #datascience #dataanalytics #dataanalyst #businessanalyst #businessintelligence

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