Soyjak. Anyone who spent a fair amount of time on the internet in the past couple of years has likely seen countless versions of this balding, stubble-covered face with a mouth open wide in thousands of memes.

While Soyjak’s nemesis, the Chad, is a character designed to represent the pinnacle of what it means to be an alpha male, Soyjak represents a whiny, annoying, mediocre figure that nobody wants to be associated with.

Let’s delve into the history of how this character transformed from a simplistic, offensive representation of the so-called “nu-male” into a near-ubiquitous ad hominem that commonly appears across the entire internet.

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