Gianni Infantino warned that Fifa will not sell the rights to European broadcasters to show the Women's World Cup this summer if they do not offer more money.
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Infantino said, 'We’ll simply not sell these rights at these undervalued prices to them and, well, the European public will not be able to watch the Women’s World Cup.' The Fifa president asserted that the world governing body had done its part by increasing the prize money but argued that broadcasters 'should put their action behind their words, because they rightfully criticise football organisations, or other sports organisations, for not paying women and men equally, or not having the same prize money'.

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