It’s a well-known fact in Namibia that Top Score packaging material has, in the past, been refashioned into bags, becoming somewhat of a fashion statement.

We’ve taken this idea and built on it for the launch of the new 10kg bag. With its new handle, not only is the poly laminated bag easy to carry, you also look good holding it.

For the campaign, we photographed and filmed everyday, stylish Namibians posing with the bag as if it is a fashion item. This supports our headline: Same classic taste, stylish new look.

Music for the TVC was provided by one of our models, an aspiring musician.

Agency: Advantage Y&R
Client: Top Score Namibia
Creative Director: Toufic Beyhum
Copywriters: Carl Gough
Account Management: Eunice Mbamba
Account Director: Carolina Medeiros
Production Manager: Michael McNab
Agency Art Director: Janeke Baufeldt
Photographer: Shawn van Eeden
Editor: Haiko Boldt
Music: Shangux Omalume
Make-up Artist: Marelie van der Westhuizen
Stylist: Loux Vintage Guru

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