How have companies been attracting emerging top talent from universities amidst a competitive market and predominantly virtual environment?

Like other organizations that depend on campus recruiting, leading health insurer Blue Cross Blue Shield of North Carolina faced unparalleled challenges last fall. But by meeting the moment through their AI-fueled talent experience platform, they were able to secure a 151% increase in early career applications through unique virtual events and targeted recruitment marketing campaigns.

Blue Cross NC’s Nicole Cantley, Employment Brand Program Manager, and Mary Page Troxler, Program Manager Associate, University Relations & Early Career Programs, revealed the 4 key steps they’re using to broaden intern talent pools and boost applies at our virtual IAMHR conference.

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