Idler editor Tom Hodgkinson explains how to write a business plan and shares some of his insights gained over twenty years of working as a freelancer and small business owner.
About the course:
The course is based on Tom’s book Business for Bohemians, described by entrepreneur Luke Johnson as “brilliant”. The Financial Times wrote of the book: “Extremely funny… the zeigeist has finally caught up with his thinking.” Drawing on twenty years of experience as a freelancer and small business owner, author Tom Hodgkinson gives the lowdown on the essential principles and techniques of business, from accounting and spreadsheets to marketing and the art of keeping your head.
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