Why BRICS TV Channel Wants To Dominate Africa With Its Recent Launch - The BRICS group was initially formed in 2009 with Brazil, Russia, India, and China, aiming to leverage their shared potential for economic growth. In 2010, South Africa joined, solidifying the acronym BRICS. Ultimately, the group seeks to strengthen economic cooperation, reform global financial institutions, promote a more diverse and inclusive world order, and is widely viewed as a huge threat to Western hegemony. And now the BRICS economic bloc has decided to aggressively expand its media presence in Africa through TV BRICS, a communication hub for the formation and distribution of the information agenda of the BRICS countries. Given that Africa is a key component of the global South and many African nations have expressed interest in joining BRICS, could the rollout of TV BRICS in Africa revolutionise the way news is presented and consumed on the continent? Join us in today's video as we examine TV BRICS and its potential impact in Africa in detail. Before we dive into our topic today, if you haven't already, please consider subscribing to our channels and ringing the bell to be notified about all our exciting future videos.
The seeds of TV BRICS were sown in 2017 at the BRICS summit in Xiamen, China. Recognizing the need for a shared platform to broadcast their narrative and perspectives, BRICS leaders, spearheaded by Vladimir Putin, initiated the concept of a joint television network. This vision aimed to create a communication hub for the five member states, leveraging their extensive media partner networks to shape and distribute a more nuanced information agenda on the global stage. TV BRICS was born from this aspiration, paving the way for a platform to amplify the voices and stories of the BRICS nations. According to the network, it has a potential audience of over 3.5 billion people in member countries alone. It is owned by MKR Media, a holding company established by Russia’s Interstate Corporation for Development. Currently, TV BRICS has established numerous distribution partnerships with media outlets in China, Russia, and Latin America, and it also operates a 24-hour channel in Russia.
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