Negotiation is fundamental in the success of any business, especially those who deal with contractors, suppliers and consumers. The art of negotiation is simply about having a strategic discussion in order to reach an agreement that both parties find acceptable, yet many farm business owners find it an uncomfortable topic. It is important to find the right style of negotiation for you, which will help you feel more confident in getting a successful outcome.

In this webinar, retail expert Ged Futter from The Retailer Mind and farmer Charlie Thompson cover several aspects of how to negotiate for success, different techniques to try and how to plan a strategy before entering a negotiation.

We discuss:
- Negotiation techniques
- Speaking to suppliers
- Essential strategies and skills

ABOUT AHDB
AHDB is a statutory levy board, funded by farmers, growers and others in the supply chain. Our purpose is to inspire our farmers, growers and industry to succeed in a rapidly changing world. We equip the industry with easy to use, practical know-how which they can apply straight away to make better decisions and improve their performance. Established in 2008 and classified as a Non-Departmental Public Body, it supports the following industries: meat and livestock (cattle, sheep and pigs) in England; horticulture, milk and potatoes in Great Britain; and cereals and oilseeds in the UK. AHDB’s remit covers 72 per cent of total UK agricultural output. Further information on AHDB can be found at [ Ссылка ]

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