How to INCREASE SALES on Amazon with this SUPER EASY METHOD suitable for ALL Amazon FBA sellers. Whether you are just starting Amazon FBA or already an Amazon seller selling on Amazon, this strategy will help you get MORE sales for your Amazon FBA business.
As an Amazon FBA private label seller, the most important metric for your product is where it ranks organically in the Amazon search results for specific search terms. Most new Amazon products won't be visible to customers until the seller has generated sales using sponsored ads. The goal is to use paid PPC advertising to drive sales to relevant search terms and then Amazon will in turn rank that product higher up the search results.
Unfortunately, Amazon FBA beginners often make the mistake of putting all of their keywords into a single Pay Per Click campaign. This means keywords end up competing against each other and high volume search terms end up dominating the spend. This can make it difficult to improve organic ranks as the budget is spread thinly and gets sucked up by high volume keywords.
I recommend putting high volume search terms into their own PPC campaign, this will give you full control of how much budget they use and you can adjust this budget accordingly based on the keywords you want to focus on the most.
I also recommend grouping keywords that have a similar search volume (no more than 5 keywords per campaign) so the budget is more evenly used.
By splitting keywords into different campaigns you will be able to improve your organic ranks in a targeted way, this should help improve your Amazon sales.
What do you think is the best strategy to improve Amazon sales? Let us know in the comments below! !
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