Sensational gonzo-instagram of legendary St. Petersburg cafe «Pyshechnaya 1958». Working on this project has taken one and a half of month, the account has gained more than 65 000 followers (average of likes on a single post more than 1 500), and articles in more than 20 media. The total audience mentions amounted to more than 20 000 000 users (according to Brand Analytics). The project ended with an exclusive exhibition in the "Street Art Museum" and a large party.

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