Jamie will show you How to build a newsletter in 30 minutes.

Jamie, co-founder of The Inbox Club, has a mission: win hearts and minds with authentic and creative newsletter content. If you're in a position where you want to start a newsletter, you have a newsletter you want to improve OR you're not even sure a newsletter is for you, Watch this

Jamie, from The Inbox Club, an email marketing agency, discusses creating effective newsletters that engage subscribers and achieve business goals.

Here’s a summary of the key points from his talk:

Key Points:
Understanding the Audience:

Identify the target audience, their job titles, industries, demographics, and pain points.
Create content that resonates with the audience and provides value.
Setting Clear Goals:

Define what you want to achieve with the newsletter (e.g., engagement, conversions).
Balance offering value and including calls-to-action (CTAs).
Consistency in Sending Newsletters:

Commit to a realistic schedule, preferably monthly, to maintain consistency.
Content Promotion and List Growth:

Use various channels (social media, ads, webinars) to promote the newsletter and grow the subscriber list.
Regularly update and maintain the subscriber list for health and relevance.
Choosing the Right Platform:

Select an email marketing platform that fits your needs and budget.
Start with simple platforms and upgrade as necessary.
Content Creation:

Focus on one service, feature, or big idea per newsletter to maintain clarity and effectiveness.
Use a tried-and-tested framework for the newsletter structure, including a warm intro, value section, success story, CTA, and bonus content.
Technical and Visual Considerations:

Test newsletters on mobile and dark mode to ensure compatibility.
Pay attention to the "from" name, subject line, and preview text to increase open rates.
Importance of First-Party Data:

Highlight the value of owning your data and not relying solely on third-party platforms.
Jamie emphasises the need for high-quality content, consistency, and strategic promotion to create successful newsletters that engage and retain subscribers.

ACTION
As mentioned on the talk here is the link to sign up to The Inbox Newsletter Newsletter- it’s proper value for anyone writing a newsletter or thinking about starting one 👉 [ Ссылка ]

Check out The Inbox Club Website here [ Ссылка ]

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