In this #MobileMonday Q&A interview, Alessandro (Sandro) Pireno, VP of Product at HUMAN (formerly WhiteOps), discusses how industry-wide standards and initiatives, such as efforts led by the IAB Tech Lab, work and why they make such a big difference in the larger fight against ad fraud.

InMobi is now utilizing HUMAN’s MediaGuard solution to help fight fraud and ensure a clean, transparent and trustworthy mobile in-app advertising ecosystem. HUMAN, formerly known as White Ops, has long been a leader in this space, and we are thrilled to be partnering with them to improve in-app advertising.

In addition, InMobi is part of the Human Collective, which is HUMAN’s consortium of industry leaders working collaboratively together to improve trust and transparency in programmatic advertising. InMobi will be a key mobile-centric voice within the Human Collective, helping to ensure that the needs of the ever-popular mobile and in-app advertising are well represented.

For more details about InMobi's partnership with HUMAN, head here:
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