This advertising campaign for Lurpak launched 16 February 09, created by Wieden + Kennedy London.
Continuing to demonstrate that taking your time over good quality, simple ingredients pays; the new Lurpak campaign sets out to inspire people to make the most of their Saturday morning and cook up a homemade feast.
The media and creative strategy had been woven together: media has been bought only on Thursdays, Fridays and Saturday mornings - in antipation of the Saturday breakfast to come.

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