MAKE INTERVIEWs for VIDEOCONTENT AS AN ENTREPRENEUR: DO OR DON'T?

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I am Elisabeth from Top of mind videomarketing. In a world full of invisible entrepreneurs, your own phone is enough to give yourself a stage - right in front of the people you want to reach. Subscribe to this channel because I'll help you put yourself in the picture well with your target audience.

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I'm Elisabeth from Top of mind video marketing. In a world full of invisible entrepreneurs, your own
phone is enough to give yourself a stage - right in front of the people you want to reach. Subscribe to
this channel because I'll help you put yourself in the picture well with your target audience.
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Doing interviews on video yes or no?

Do you not like stepping into the spotlights at all? Then you must have thought about doing interviews for your marketing. Then you do marketing without needing to brag about yourself. In this video I tell you how you can apply this brilliant idea to your marketing and what you need to do to make it work for your business. And I'm going to pick someone up, really looking forward to that.

I'm Elisabeth from Top-of-Mind Videomarketing. In a world full of invisible entrepreneurs, your own smartphone is enough to give yourself a stage - right in front of the people you want to reach.

[Subscribe to this channel as I help you make your business visible to your future client]
[Follow me here on LinkedIn because I help you make your business visible to your future client]

I'm going to pick someone up. The last time I was here to pick him up, he was accidentally sent back to the depot. Very frustrating. Who am I going to pick up? A very nice man who will assist me in future videos. Let’s see if I can actually bring him home now.

It does sound brilliant: having another person speak in your videos.

- Because they might have a lot more interesting stories than you do
- Then your marketing doesn't have to be all about you
- And you don't have to prepare much - you don't have to do the work

No wonder there are so many videos with interviews! Still, there is 1 thing you, as an entrepreneur doing marketing - should never avoid, unless entrepreneurship is just a fun hobby for you.

Hello, I'm here to pick something up.
Arrive at car with package: succeeded! After lots of wandering, he finally arrives, well, home. And you're about to see him.

Doing interviews can be a quick, easy way to create content. You're undoubtedly doing people a favor. Only, and this is often forgotten, marketing is a little more than pleasing your target audience. What interviews don't do is make you unforgettable,

This guy is unforgettable, you'll see. He also did something for that, that's why you know him.

Videos for your company do something very powerful: through your videos we see you as a professional. You are good at your job. People should know that. You can't do that if all you do is interviews. Because in an interview you step aside. You put the spotlight on your guest, who undoubtedly deserves it. But who do we remember after your interview? Not you, but your guest.

So if you want to start doing interviews for your marketing, beware of excessive modesty. Make sure you yourself are in the video as well, not just your face but also your voice.

With a good introduction, or with your own story, or by taking turns; sometimes an interview, but just as often sharing your own knowledge with your target audience.

Your business is all about your expertise, vision, and experience. If you want your videos to bring you clients, you must share those. Otherwise, you have a lot of content, but it brings you no clients.

So now I'm going to unpack this, and in future videos I'm going to show why I ordered it: I'm going to share with you all the do's and don’ts of recording video interviews, so subscribe right now and watch this video as well, with 1 priceless tip that will save you a lot of work.

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